The brief was to design graphics for the wheels of a sports car. Tyres have 2 types of motions – rotation and translation. The challenge was that the graphics had to look good when the tyre was stationary as well as while it was moving. The contours of the graphics had to be such that it made interesting patterns at varied speeds. It also had to be simplistic at the same time. I also experimented with colours to see how colours blend with each other at different speeds.
Motion graphics , tyre , blending, transform
Designing graphics for an object that moves